It is very important to have the correct keywords. When people search for your items they will need to see you. In turn they see thousands of other people. Example when you search for tee shirts thousands of tee shirts come up. This is not something you want. You want to be close to the top of the list for the search words. So here's what you would need to do, research! Google Etsy keywords. You will come up with instructions on how to find the correct keywords for your shop. Remember look for the keywords that contain to your items so you can get direct traffic. Also the Etsy seller guide which is on Etsy, search for keywords and all topic on keywords will come up, including in the forums. Other Etsy sellers have issues with this also and want to know what keywords to use for their store, this is where you can get great advice from other sellers.
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